operate.
we run the funnel for you. creative, spend, the organic-to-paid loop. our team and agents deliver qualified leads, you receive the pipeline.
you own: the work · files, rights
case · 03apr 2023 shipped
Lead Generation.Trucking Company.
a Chicago trucking company couldn’t find qualified owner-operators in the tight 2023 market, and the job boards only returned noise. with just 350,000 owner-operators nationwide (10% of licensed drivers), the brief was precision, not volume. they had no funnel and no social presence. we built both.
chapter · 01
Our Approach.
owner-operators find their next contract on Google, Facebook, and Instagram. so that is where we built.
the plan paired an organic social presence with a tracked paid funnel, and the creative was made to stop a driver mid-scroll. pixel tracking fed audience insight back into the work from day one.
campaign film · produced by engram
organic social creative · facebook + instagram
chapter · 02
Building Organic Presence.
we built a credible social presence with authoritative trucking-industry content on Facebook and Instagram. a steady mix of video, posts, and infographics gathered a real community of trucking professionals around the brand.
the company went from invisible to a name drivers recognized.
THE FUNNEL · PRECISION OVER VOLUME350,000 OWNER-OPERATORS · NATIONWIDE
- 3 CHANNELS INgoogle · facebook · instagrampixel tracking · audience insight
- ORGANICorganic content3.3M REACH · MO. 1
- 14.7k community3 months · facebook following
- paid · 4% CTRimmersive video · emotional hook
- $7 leadsvs $33 industry · −79%
ORGANIC EARNS TRUST → PAID CONVERTS IT → REVENUE DOUBLES IN 3 MONTHS · APR 2023
fig. 01 · the acquisition funnel
chapter · 03
The Execution.
the organic work reached 3.3 million people in the first month and grew the Facebook following to 14,700 inside three.
on that trust we ran the paid campaigns: immersive video that spoke to drivers like drivers. organic and paid together held a steady flow of qualified leads at a 4% click-through rate.
campaign analytics · reach & acquisition
the same job, todayfig. 02 · then → now
2023 · how we ran it
every variant, by hand.
humans wrote every ad variant, scheduled every post, and rebalanced spend off a spreadsheet. it worked, at human speed.
media buyer.humancrew.human
2026 · how it runs now
the funnel, agent-staffed.
design.agent ships 50 ad creatives in 4 hours. research.agent reads the audience weekly. ops.agent rebalances spend daily. the media buyer directs.
design.agentresearch.agentops.agent
same funnel · agent cadence · the buyer signs the spend
chapter · 04
Results.
precision over volume. the funnel paid for itself in the first month. filed, measured, on the record.
$7CPAper qualified lead · industry pays $33
3.3Mreached organically in month one
2×revenue in three months
CPA$7 per qualified lead against the $33 industry standard79% lower
reachorganic content, first month3.3M
communityFacebook following built in three months14.7k
CTRpaid creative, sustained across the campaign4%
revenuedoubled, into a dominant regional position2× · 3mo
from this funnel to yours
$7 leads for them. what about you?
we built a funnel that beat the industry on cost and doubled revenue in three months. it reads your acquisition today and shows where agentic media drops your cost-per-lead. the opportunities, named.
build.
we wire the creative and media-buying agents to your brand, train your team, and hand it over. the funnel runs in-house.
you own: the system · agents, prompts, training data, infrastructure