Apr 4, 2023
Apr 4, 2023
Apr 4, 2023
Trucking Company
A Chicago-based trucking company struggled to find qualified owner-operators in 2023's tight market. They relied solely on trucking job platforms, yielding unqualified leads. With only 350,000 owner-operators nationwide (10% of licensed drivers), they needed precision targeting. The company lacked both a lead acquisition funnel and social media presence.
client
N/D
N/D
Industry
Trucking
Trucking
scope
Lead Generation
Lead Generation
Our Approach
Our Approach
Our Approach
Funnel Development
Strategic Digital Marketing
Social Media Community Building
Lead Generation System
Video Ad Campaigns
Performance Optimization
Funnel Development
Strategic Digital Marketing
Social Media Community Building
Lead Generation System
Video Ad Campaigns
Performance Optimization
Funnel Development
Strategic Digital Marketing
Social Media Community Building
Lead Generation System
Video Ad Campaigns
Performance Optimization
Research revealed owner-operators discover opportunities primarily through Google searches, Facebook, and Instagram. We developed a strategy focused on these channels, using pixel tracking to gather audience insights. Our approach combined funnel optimization, social media growth, and targeted advertising with compelling creative assets.
Building Organic Presence
Building Organic Presence
Building Organic Presence
We established a strong social media foundation with authoritative trucking industry content. Through consistent publishing of engaging videos, posts, and infographics, we created a community of trucking professionals. This positioned the company as a trusted voice in the industry.
We established a strong social media foundation with authoritative trucking industry content. Through consistent publishing of engaging videos, posts, and infographics, we created a community of trucking professionals. This positioned the company as a trusted voice in the industry.
We established a strong social media foundation with authoritative trucking industry content. Through consistent publishing of engaging videos, posts, and infographics, we created a community of trucking professionals. This positioned the company as a trusted voice in the industry.
The Execution
The Execution
The Execution
Our organic strategy reached 3.3 million people in the first month and grew the Facebook following to 14,700 within three months. We then launched targeted ad campaigns featuring immersive videos that emotionally connected with drivers. The combined organic and paid approach delivered consistent qualified leads with a 4% click-through rate.
Our organic strategy reached 3.3 million people in the first month and grew the Facebook following to 14,700 within three months. We then launched targeted ad campaigns featuring immersive videos that emotionally connected with drivers. The combined organic and paid approach delivered consistent qualified leads with a 4% click-through rate.
Our organic strategy reached 3.3 million people in the first month and grew the Facebook following to 14,700 within three months. We then launched targeted ad campaigns featuring immersive videos that emotionally connected with drivers. The combined organic and paid approach delivered consistent qualified leads with a 4% click-through rate.
Results
Results
Results
Our campaign delivered an exceptional ROI, generating high-quality owner-operator leads at just $7 per acquisition—79% below the industry standard of $33. This transformation shifted the client from struggling to find drivers to having their pick of top talent in the market. With phones ringing daily and applications flooding in through multiple channels, the quality of their workforce dramatically improved. The impact on their bottom line was immediate and substantial: company revenue doubled within just three months of implementation, positioning them as a dominant force in their regional market.
Our campaign delivered an exceptional ROI, generating high-quality owner-operator leads at just $7 per acquisition—79% below the industry standard of $33. This transformation shifted the client from struggling to find drivers to having their pick of top talent in the market. With phones ringing daily and applications flooding in through multiple channels, the quality of their workforce dramatically improved. The impact on their bottom line was immediate and substantial: company revenue doubled within just three months of implementation, positioning them as a dominant force in their regional market.
Our campaign delivered an exceptional ROI, generating high-quality owner-operator leads at just $7 per acquisition—79% below the industry standard of $33. This transformation shifted the client from struggling to find drivers to having their pick of top talent in the market. With phones ringing daily and applications flooding in through multiple channels, the quality of their workforce dramatically improved. The impact on their bottom line was immediate and substantial: company revenue doubled within just three months of implementation, positioning them as a dominant force in their regional market.
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//FAQ
Concerns
Frequently
Asked Question
What do I need to get started?
What kind of customization is available?
How easy is it to edit for beginners?
Let me know more about moneyback guarantee?
Do I need to know how to code?
What will I get after purchasing the template?
03
//FAQ
Concerns
Frequently
Asked Questions
01
What do I need to get started?
02
What kind of customization is available?
03
How easy is it to edit for beginners?
04
Let me know more about moneyback guarantee?
05
Do I need to know how to code?
06
What will I get after purchasing the template?
your Engram
Solid media structure
generate & capture demand
We thrive on finding unexpected solutions and believe that with the right perspective, authenticity, and perseverance, we can create unforgettable experiences.
your Engram
Solid media structure
generate & capture demand
We thrive on finding unexpected solutions and believe that with the right perspective, authenticity, and perseverance, we can create unforgettable experiences.
your Engram
We thrive on finding unexpected solutions and believe that with the right perspective, authenticity, and perseverance, we can create unforgettable experiences.
your Engram
Solid media structure
generate & capture demand