Apr 4, 2023
Trucking Company
A Chicago-based trucking company struggled to find qualified owner-operators in 2023's tight market. They relied solely on trucking job platforms, yielding unqualified leads. With only 350,000 owner-operators nationwide (10% of licensed drivers), they needed precision targeting. The company lacked both a lead acquisition funnel and social media presence.
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Research revealed owner-operators discover opportunities primarily through Google searches, Facebook, and Instagram. We developed a strategy focused on these channels, using pixel tracking to gather audience insights. Our approach combined funnel optimization, social media growth, and targeted advertising with compelling creative assets.
We established a strong social media foundation with authoritative trucking industry content on Facebook and Instagram. Through consistent publishing of engaging videos, posts, and infographics, we created a community of trucking professionals. This positioned the company as a trusted voice in the industry.
Our organic strategy reached 3.3 million people in the first month and grew the Facebook following to 14,700 within three months. We then launched targeted ad campaigns featuring immersive videos that emotionally connected with drivers. The combined organic and paid approach delivered consistent qualified leads with a 4% click-through rate.
The organic strategy reached 3.3 million people in the first month and grew the company's Facebook following to 14,700 in three months. The integrated campaigns produced a 4% click-through rate and generated qualified leads at a cost of $7 per acquisition. This was 79% below the industry standard of $33.
The campaign transformed the client’s lead acquisition system, which enabled the company to double its revenue in three months and secure a dominant regional market position.
This project demonstrates our process for engineering targeted media systems that deliver measurable growth, regardless of the industry. We can implement a similar data-driven strategy to solve your acquisition challenges.
