Jan 1, 2024
Jan 1, 2024
Jan 1, 2024
SoundCampaign
Our job was to ideate, create, and deploy media to attract music artists across all genres on Spotify. SoundCampaign connects artists with playlist curators, and our role was to amplify their core desire: to promote their work in order to grow as music artists.
client
SoundCampaign
SoundCampaign
Industry
Music
Music
scope
Organic
Organic
The Mission
The Mission
The Mission
Our primary objective was to attract Spotify artists to the SoundCampaign platform. We were tasked with creating and deploying dedicated media that communicated the core value of their service: connecting artists with playlist curators to promote their music and grow their careers.
The Insight
The Insight
The Insight
The client began with an inconsistent social media presence and needed to establish credibility with artists. Our strategy was informed by team members with direct industry experience as musicians. This provided authentic, first-hand insight into the target audience, which formed the foundation for building trust.
The client began with an inconsistent social media presence and needed to establish credibility with artists. Our strategy was informed by team members with direct industry experience as musicians. This provided authentic, first-hand insight into the target audience, which formed the foundation for building trust.
The client began with an inconsistent social media presence and needed to establish credibility with artists. Our strategy was informed by team members with direct industry experience as musicians. This provided authentic, first-hand insight into the target audience, which formed the foundation for building trust.
The Proof
The Proof
The Proof
We conceived, developed, and operated an original Instagram Song Contest. The initial contest generated over 558 artist applications and thousands of audience votes. As part of the project, we produced and delivered dedicated artist spotlight content for all semi-finalists.
We conceived, developed, and operated an original Instagram Song Contest. The initial contest generated over 558 artist applications and thousands of audience votes. As part of the project, we produced and delivered dedicated artist spotlight content for all semi-finalists.
We conceived, developed, and operated an original Instagram Song Contest. The initial contest generated over 558 artist applications and thousands of audience votes. As part of the project, we produced and delivered dedicated artist spotlight content for all semi-finalists.
Result
Result
Result
Building on the contest's success, we launched a weekly "Song of the Week" format to sustain high engagement. We also developed innovative tools like "Kanye AI," an AI-powered automation that personalized responses to audience comments, generating over 300,000 views in its first month.
To manage communication at scale, we further developed an AI-powered automation system for broader personalized outreach and follow-up. This multifaceted approach ensured consistent quality, engagement, and novel audience interaction.
Building on the contest's success, we launched a weekly "Song of the Week" format to sustain high engagement. We also developed innovative tools like "Kanye AI," an AI-powered automation that personalized responses to audience comments, generating over 300,000 views in its first month.
To manage communication at scale, we further developed an AI-powered automation system for broader personalized outreach and follow-up. This multifaceted approach ensured consistent quality, engagement, and novel audience interaction.
Building on the contest's success, we launched a weekly "Song of the Week" format to sustain high engagement. We also developed innovative tools like "Kanye AI," an AI-powered automation that personalized responses to audience comments, generating over 300,000 views in its first month.
To manage communication at scale, we further developed an AI-powered automation system for broader personalized outreach and follow-up. This multifaceted approach ensured consistent quality, engagement, and novel audience interaction.
Within one year, we transitioned the brand from an inconsistent presence to an established hub for its target audience. This project demonstrates our process: using authentic audience insight to build dedicated media that achieves measurable growth. We can apply this approach to your brand.
Within one year, we transitioned the brand from an inconsistent presence to an established hub for its target audience. This project demonstrates our process: using authentic audience insight to build dedicated media that achieves measurable growth. We can apply this approach to your brand.
Within one year, we transitioned the brand from an inconsistent presence to an established hub for its target audience. This project demonstrates our process: using authentic audience insight to build dedicated media that achieves measurable growth. We can apply this approach to your brand.
Within one year, we transitioned the brand from an inconsistent presence to an established hub for its target audience. This project demonstrates our process: using authentic audience insight to build dedicated media that achieves measurable growth. We can apply this approach to your brand.
Within one year, we transitioned the brand from an inconsistent presence to an established hub for its target audience. This project demonstrates our process: using authentic audience insight to build dedicated media that achieves measurable growth. We can apply this approach to your brand.
Within one year, we transitioned the brand from an inconsistent presence to an established hub for its target audience. This project demonstrates our process: using authentic audience insight to build dedicated media that achieves measurable growth. We can apply this approach to your brand.
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What does Engram Media do?
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Who do you work with?
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//FAQ
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Asked Question
What does Engram Media do?
Who do you work with?
What makes Engram Media different?
What results can I expect?
How much does it cost to work with Engram Media?
How do we start?
03
//FAQ
Concerns
Frequently
Asked Questions
01
What does Engram Media do?
02
Who do you work with?
03
What makes Engram Media different?
04
What results can I expect?
05
How much does it cost to work with Engram Media?
06
How do we start?
Magic happens when fresh perspective and creativity come together to solve a problem.
Magic happens when fresh perspective and creativity come together to solve a problem.
Magic happens when fresh perspective and creativity come together to solve a problem.