operate.
we run the contest engine for you. formats, spotlights, the weekly cadence. our team and agents produce, you receive the audience.
you own: the work · files, rights
case · 02jan 2024 ongoing
Organic Social.SoundCampaign.
SoundCampaign connects independent artists with the playlist curators who can move their music. our brief was acquisition: build the media that brings those artists to the platform and gives them a reason to back their own work and grow.
chapter · 01
The Mission.
bring independent artists onto SoundCampaign at volume, and make the value obvious in the first scroll: this is where your music reaches the curators who can place it. one promise, carried by every piece of media we made.
chapter · 02
The Insight.
the platform had an inconsistent feed and no real standing with the artists it needed. credibility was the gap. our advantage was that our team had released music ourselves, so we knew the audience from the inside.
that let us write to artists as peers, not as a brand talking at them. the tone earned attention the feed had been paying for and not getting.
chapter · 03
The Format.
we built and ran an original Instagram Song Contest. the first run drew 1,558 artist submissions and thousands of audience votes, turning the brief into a repeatable acquisition format.
every semi-finalist earned a produced artist spotlight, made by us. the artists shared it to their own audiences, so each run recruited the next.
THE ENGINE · ORGANIC LOOPRUNS WEEKLY · COMPOUNDS
- INspotify artists
- CONTESTsong contest1,558 SUBMISSIONS
- artist spotlightsevery semi-finalist · produced by us
- song of the weekweekly cadence · sustained engagement
- kanye.ai repliesAI-personalized comments · 300k views mo. 1
- IN 1 YEARestablished artist hub
↺ AUDIENCE GROWTH FEEDS THE NEXT RUN
fig. 01 · the engagement engine
the same job, todayfig. 02 · then → now
2024 · how we ran it
one agent, wired by hand.
kanye.ai was our first production agent: a single comment format, built by hand, that drew 300k views in its first month. everything around it still ran off a human calendar.
kanye.aicrew.human
2026 · how it runs now
the same format, fully staffed.
content.agent writes replies in the brand voice. ops.agent publishes, logs, and escalates. research.agent reads the audience every week. a human signs off before anything goes live.
content.agentops.agentresearch.agent
same format · agent throughput · human sign-off
chapter · 04
Result.
from a quiet feed to the platform artists check first. filed, measured, on the record.
1,558+artist submissions, first contest run
300k+organic views in month one
1yrto a category-leading artist hub
submissionsfirst Instagram Song Contest run1,558+
reachkanye.ai comment engine, first month300k+ views
cadenceSong of the Week, every week, uninterrupted52 / yr
systemscomment engine plus personalized outreach, in production2 live
positionthe destination artists check first12 months
from this engine to yours
we grew their audience. now yours.
we turned a quiet feed into a category-leading hub. it reads how your audience finds you today and maps the organic engine we’d build next. the opportunities, named.
build.
we wire the comment and outreach agents to your brand, train your team, and hand it over. the engine runs in-house.
you own: the system · agents, prompts, training data, infrastructure