Jan 1, 2024
SoundCampaign
Our job was to ideate, create, and deploy media to attract music artists across all genres on Spotify. SoundCampaign connects artists with playlist curators, and our role was to amplify their core desire: to promote their work in order to grow as music artists.
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Industry
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Our primary objective was to attract Spotify artists to the SoundCampaign platform. We were tasked with creating and deploying dedicated media that communicated the core value of their service: connecting artists with playlist curators to promote their music and grow their careers.
The client began with an inconsistent social media presence and needed to establish credibility with artists. Our strategy was informed by team members with direct industry experience as musicians. This provided authentic, first-hand insight into the target audience, which formed the foundation for building trust.
We conceived, developed, and operated an original Instagram Song Contest. The initial contest generated over 558 artist applications and thousands of audience votes. As part of the project, we produced and delivered dedicated artist spotlight content for all semi-finalists.
Building on the contest's success, we launched a weekly "Song of the Week" format to sustain high engagement. We also developed innovative tools like "Kanye AI," an AI-powered automation that personalized responses to audience comments, generating over 300,000 views in its first month.
To manage communication at scale, we further developed an AI-powered automation system for broader personalized outreach and follow-up. This multifaceted approach ensured consistent quality, engagement, and novel audience interaction.
Within one year, we transitioned the brand from an inconsistent presence to an established hub for its target audience. This project demonstrates our process: using authentic audience insight to build dedicated media that achieves measurable growth. We can apply this approach to your brand.
Within one year, we transitioned the brand from an inconsistent presence to an established hub for its target audience. This project demonstrates our process: using authentic audience insight to build dedicated media that achieves measurable growth. We can apply this approach to your brand.
